Если коротко - одна из очень крутых тем для wordpress. Рекламируют эту тему в адсенс.
Newspaper is a WordPress theme that lets you write articles and blog posts with ease. We offer great support and friendly help!
The Newspaper template is excellent for a news, newspaper, magazine, publishing or review site. It also supports videos from YouTube and features a rating system. So far, we have the theme integrated with bbPress Forum, BuddyPress, Buddy Press, and WooCommerce. It uses the best clean SEO practices, and on top of that, it’s fast, simple, and easy to use. In addition, Newspaper supports responsive Google Ads and AdSense.